Simplify "make ARCH=x86" and fix kconfig so we again can set 64BIT in
all.config.

For a fix the diffstat is nice:
 6 files changed, 3 insertions(+), 36 deletions(-)

The patch reverts these commits:
 - 0f855aa6 ("kconfig: add helper to set
   config symbol from environment variable")
 - 2a113281 ("kconfig: use $K64BIT to
   set 64BIT with all*config targets")

Roman Zippel pointed out that kconfig supported string compares so
the additional complexity introduced by the above two patches were
not needed.

With this patch we have following behaviour:

  # make {allno,allyes,allmod,rand}config [ARCH=...]
  option \ host arch      | 32bit         | 64bit
  =====================================================
  ./.                     | 32bit         | 64bit
  ARCH=x86                | 32bit         | 32bit
  ARCH=i386               | 32bit         | 32bit
  ARCH=x86_64             | 64bit...